IMPACT Series Ad POSTER : Set of 2

This is an advertising poster design for Dewalt, a brand of professional power tools used in construction and industrial settings.

The project was initiated with the aim of introducing and promoting Dewalt's Impact series through effective graphic imagery.
Two types of poster designs have been proposed for this purpose.
Client

DeWalt KOREA

My role

Planning
Design

Date

Mar, 2024

dewalt KOREA
01. IMPACT Series Ad POSTER : Set of 2
KIMSPACE
[Concept Planning]
POWER the POSSIBILITIES!
Experience enhanced performance and
power with the DeWalt Impact Series

At the graphic planning stage, we first identify the core keywords of the message we want to convey and then gather images that intuitively represent these keywords.

We have derived two designs:
Design A: Highlights the product's powerful performance through captivating Photoshop graphics.
Design B: Clearly showcases the product's appearance through effective product arrangement and retouching.

[CONCEPT-A]
PRECISE CRAFTSMANSHIP, POWERFUL PERFORMANCE
[CONCEPT-B]
THE HERO OF POWER IMPACT-TOOLS
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