Eye Drops Large-scale Graphic

This is an advertisement graphic for Taejoon Pharmaceutical's eye drops, specialty pharmaceutical company.
Displayed in a large exhibition hall, the large-scale advertisement graphic intuitively visualized the product's main message of 'comfortable use' and 'refreshing, clean eyes,' enhancing attention and maximizing message delivery.
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The main graphic used compositing techniques using Photoshop and further emphasized the product's features through the slogan "Embrace Paradise in YourEyes."

Client

TAEJOON Pharmaceutical

My role

Planning
Design

Date

Mar. 2019

Experience comfortable
and refreshing eyes
as if you’ve filled them with paradise

In the graphic planning stage, we select the keywords of the message we want to convey and collect images that intuitively show them.
Through mind mapping and brainstorming, we find connections between the collected images and refine the concept.